Amsterdam's coolest mobile-first
data science incubator

Who are we?

We’re an internal startup, a bubble of startup energy within a larger business, disrupting from the inside. We began as a startup a decade ago, grew rapidly, scaled up and became huge ourselves. Now we will return to our disruptive roots to reinvent ourselves for a new generation.

To do that, you need a lot of creative talent and the best tools. We’re going Google Cloud Platform for the win (no EC2s for us). For performance, security and scalability we’re using the JVM and with Kotlin for all its FP power and beauty. The data architecture is immutable by design (aka append-only or event sourcing). And the backend is a microservice architecture in an Istio service mesh. We have vast quantities of data for our advanced Python-based ML/AI analytics to consume.

But all of that is the how and invisible to our users. The reason why we’re investing in a green fields re-invention of our platform from the ground up is so that we can build integrated mobile apps that our customers are going to 💚. We already have a service they love and now we want to deliver stunningly beautiful apps powered by targeted, personalised content that delights and thrills them.

We started our journey building a large and loyal customer base who love our product. Innovating and delivering on all kinds of ingenious ideas is in our DNA. Now we are doing it again. This time, we have the backing of a multibillion euro, Europe-wide business and no limitations on what we can imagine or create.


"Our goal is to build an advanced data science backend to invisibly power a mobile frontend of exquisite beauty"

Published on 27/08/2019

DevOps / Cloud Engineer

We're building a completely greenfield new architecture in the Google Cloud and there's the chance to design and decide everything from the infrastructure architecture to the monitoring, alerting and self-healing strategies. It's a high-performance, high-availability scenario so our emphasis is on quality rather than speed. It's a great place for someone to be able to stretch themselves to design that system they've always wanted to and have full ownership.

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Are you an engineer who’s a cloud native with the courage to take on a greenfield project where anything is possible? Do you like designing and implementing scalable cloud platforms?


We are a strongly values-led team. It's important to us, not just to do outstanding work, but to enjoy doing it and being with people we like.

We're patient and we limit our growth to the rate at which we can find the right people.

We like diverse teams of individuals who bring something unique and special that we would be missing without them. We aren't really hung up on what languages or tools people have used, only that they are in that top few percent of global talent, as a developer, a designer, a devops engineer.

We've found that optimising our environment for developer productivity or for developer happiness amounts to pretty much the same thing. So you can target either one and you'll get the other.

So, what does make developers happy? Our CTO has been building small crack teams of exceptional technologists for years and he believes the very best technologists generally want these three things,

  • To work with smart people who are at their level
  • To work on hard problems with the right tools
  • And to have a no bullshit environment

That's what we provide for our developers. We can't say it's perfect because we're in a state of change, but these are the values that guide us.

We're building a team and environment where we're constantly learning from each other, having the chance to use the latest tools and ideas to build innovative and breathtakingly beautiful new tech. We understand that that starts with exceptional people and creating an environment where they can learn, share, thrive and grow.

Credo graph

Ideas + creativity

We look globally for the best technologists in the world who will bring their diverse perspectives, ideas and backgrounds into our team and challenge us in our thinking.

Standard of Excellence

You can't impose a quality standard from the outside onto a team because it's an emergent property. The team sets (and polices) its own standards, ensuring that we catch ourselves when we've fallen below our own expectations.

Attract + nurture

It’s our culture that attracts the best people to us. We love technology, doing things right, accomplishing things together that we couldn’t achieve alone and being a place where people can reach their full creative potential.

"We want to be a place where people flourish. All our successess flow from that."